About SystemsArchitect
Practical insights on web analytics, SEO, and data-driven marketing. No fluff, no buzzwords — just actionable strategies that work.
What You’ll Find Here
📊 Web Analytics
GA4 implementation, tracking strategies, metrics interpretation. Learn to extract meaningful insights from your data and make informed decisions.
🔍 SEO Strategy
Technical SEO, content optimization, and search performance analysis. Practical techniques to improve your organic visibility and rankings.
📈 Conversion Optimization
A/B testing, funnel optimization, and user behavior analysis. Turn more visitors into customers with data-backed improvements.
About the Author
I’m Sebastian Henderson, a web analytics specialist and SEO strategist with over a decade of experience in digital marketing.
Throughout my career, I’ve worked with companies across e-commerce, SaaS, and media industries — implementing tracking solutions, optimizing conversion funnels, and developing content strategies that drive organic growth.
My focus is on the intersection of technical SEO and marketing analytics. I believe that good decisions come from good data, and my goal is to help you understand what your numbers actually mean.
The articles here are based on real-world experience. No theoretical fluff — just practical guides that bridge complex analytics concepts with everyday application.
Core Expertise
- GA4 Implementation & Configuration
- Technical SEO Audits
- Conversion Funnel Analysis
- Search Performance Optimization
- Marketing Attribution
- Data-Driven Content Strategy
My Approach
Data First
Every recommendation is backed by data. No guesswork, no hunches — just evidence-based strategies that deliver results.
Practical Focus
Theory is useful, but implementation matters more. Articles include step-by-step instructions you can apply today.
Honest Assessment
Not every tool or technique is right for everyone. I’ll tell you when something won’t work for your situation.
Have questions or want to discuss a project?
Reach out at [email protected]