Landing Page Optimization: 12 Elements That Drive Conversions

Landing page optimization showing conversion rate benchmarks from 2.35% average to 11.45% top performers

The average landing page converts at 2.35%. The top 10% convert at 11.45% or higher. That’s a 5x difference—and it comes down to getting the fundamentals right. This guide covers the 12 elements that separate high-converting landing pages from the ones that leak money. Why Most Landing Pages Underperform Landing pages fail for predictable reasons. … Read more