Your campaign just drove 500 clicks. But which email subject line worked? Which social post converted? Without UTM parameters, you’re flying blind. These simple URL tags transform vague traffic data into actionable campaign intelligence. UTM parameters are the backbone of marketing attribution. They tell Google Analytics 4 exactly where each visitor came from, which campaign … Read more
Modern web analytics is not just about counting page views – it’s about understanding how users interact with your site. Google Analytics (GA) is a widely used web analytics service that tracks and reports website and app traffic. Its latest iteration, GA4, is entirely event‑based: every user action, from page views to purchases, is captured as … Read more
You don’t need a data science team to figure out which posts are pulling in the crowds. You need a clear definition of “popular,” a consistent way to compare posts that launched at different times, and a short list of signals that reveal not just raw traffic—but durable reach you can build on. Below is … Read more