The average landing page converts at 2.35%. The top 10% convert at 11.45% or higher. That’s a 5x difference—and it comes down to getting the fundamentals right. This guide covers the 12 elements that separate high-converting landing pages from the ones that leak money. Why Most Landing Pages Underperform Landing pages fail for predictable reasons. … Read more
Running an A/B test without understanding statistical significance is like flipping a coin and calling it strategy. You might get lucky, but you’re not making data-driven decisions. This guide breaks down the math behind valid A/B tests—and gives you the formulas to calculate sample size before you start. What You’ll Learn What statistical significance actually … Read more
If your testing roadmap feels like a grab-bag of ideas (“change the CTA color,” “try a shorter form”), you’re not alone—and you’re leaving growth on the table. High-performing CRO programs don’t chase tactics; they run on a Hypothesis Matrix: a lightweight, structured model that turns scattered guesses into testable, business-aligned hypotheses grounded in user psychology. … Read more