technical SEO

Technical SEO Audit Checklist: 25 Points That Actually Matter

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Most technical SEO audits waste time on issues that don’t move rankings. You check hundreds of boxes, generate impressive reports, and nothing changes. The problem isn’t thoroughness — it’s prioritization. This checklist focuses on the technical factors that actually impact search visibility in 2025, organized by impact level so you fix what matters first. A … Read more

Core Web Vitals 2025: Mobile Performance Standards Tighten as Google Enforces Sub-2.5 Second LCP Requirements

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Core Web Vitals 2025

Google has significantly tightened Core Web Vitals requirements for 2025, making mobile performance optimization a critical ranking factor with stricter thresholds for Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). The updated standards mandate LCP under 2.5 seconds, INP below 200 milliseconds, and CLS under 0.1 for good performance … Read more