Sebastian Henderson 
Your campaign just drove 500 clicks. But which email subject line worked? Which social post converted? Without UTM parameters, you’re flying blind. These simple URL tags transform vague traffic data into actionable campaign intelligence. UTM parameters are the backbone of marketing attribution. They tell Google Analytics 4 exactly where each visitor came from, which campaign … Read more
The average landing page converts at 2.35%. The top 10% convert at 11.45% or higher. That’s a 5x difference—and it comes down to getting the fundamentals right. This guide covers the 12 elements that separate high-converting landing pages from the ones that leak money. Why Most Landing Pages Underperform Landing pages fail for predictable reasons. … Read more
Running an A/B test without understanding statistical significance is like flipping a coin and calling it strategy. You might get lucky, but you’re not making data-driven decisions. This guide breaks down the math behind valid A/B tests—and gives you the formulas to calculate sample size before you start. What You’ll Learn What statistical significance actually … Read more
You can build a million backlinks, but if your pages aren’t optimized for search engines and users, you’re leaving rankings on the table. On-page SEO is the foundation that makes everything else work—from link building to content marketing. The good news: on-page optimization is entirely within your control. Unlike backlinks, which depend on others, you … Read more
Keyword research in 2026 looks nothing like it did even two years ago. The rise of AI search engines, voice assistants, and Google’s AI Overviews has fundamentally changed how people find information — and how we need to approach keyword strategy. Traditional volume-chasing and keyword stuffing are not just ineffective; they’re counterproductive. Modern keyword research … Read more
Link building remains the most challenging and impactful aspect of SEO in 2026. While Google’s algorithm considers hundreds of ranking factors, backlinks from authoritative sites continue to signal trust and relevance in ways that on-page optimization alone cannot achieve. The difference between sites that rank on page one and those buried on page three often … Read more
Schema markup transforms how search engines interpret your content, enabling rich results that dramatically increase click-through rates. With AI-powered search becoming mainstream in 2025, structured data has evolved from a nice-to-have enhancement to a fundamental SEO requirement. Sites with properly implemented schema see 20-30% higher CTR compared to standard listings — and increasingly appear in … Read more
Most technical SEO audits waste time on issues that don’t move rankings. You check hundreds of boxes, generate impressive reports, and nothing changes. The problem isn’t thoroughness — it’s prioritization. This checklist focuses on the technical factors that actually impact search visibility in 2025, organized by impact level so you fix what matters first. A … Read more
Modern web analytics is not just about counting page views – it’s about understanding how users interact with your site. Google Analytics (GA) is a widely used web analytics service that tracks and reports website and app traffic. Its latest iteration, GA4, is entirely event‑based: every user action, from page views to purchases, is captured as … Read more
You don’t need an IT team to keep a blog safe. Most leaks come from everyday mistakes—weak passwords, oversharing access, sloppy file sharing—not from Hollywood-style hacks. This guide explains, in plain English, how beginner bloggers can lower the risk of exposing private data or passwords without touching command lines or complex tools. What “data” are … Read more